Digital Marketing Course Details

Detailed Digital Marketing Course Breakdown

Course Overview:

  • 100% practical training on live projects.
  • Designed for beginners and advanced learners.
  • Available both online and offline.
  • 3-month course with daily 1-hour classes (Monday to Friday).
  • Flexible schedule with 1-to-1 sessions or group of 5 students.
  • Retake the course free within one year.
  • 100% Job guarantee with 3 months of internship (full-time, part-time, or work from home).
  • Access to premium tools, free domain-hosting, and Google certifications.

Course Modules and Topics Covered

Module 1: Introduction to Digital Marketing

  • Overview of Digital Marketing and its importance.
  • Difference between traditional vs. digital marketing.
  • Fundamentals and current trends.

Module 2: Search Engine Optimization (SEO)

  • History & evolution of SEO.
  • On-Page, Off-Page, and Technical SEO.
  • Keyword Research and Tools (Ahrefs, SEMrush, Moz).
  • Google Analytics, Search Console setup & insights.
  • Local SEO, E-commerce SEO, YouTube SEO.

Module 3: Pay-Per-Click Advertising (PPC) – Google Ads

  • Introduction to Google Ads and Search Engine Marketing (SEM).
  • Ad creation – Search ads, display ads, video ads, lead generation ads.
  • Bidding strategies – CPC, CPA, CPM.
  • Campaign tracking, reports, and remarketing.

Module 4: Social Media Marketing

  • Facebook, Instagram, LinkedIn, Twitter Advertising.
  • Content creation using Canva.
  • 20+ Social Media Management tools.
  • Influencer marketing strategies.
  • Personal branding and online PR management.

Module 5: Website Designing (WordPress & HTML Basics)

  • HTML/CSS and JavaScript basics.
  • WordPress installation and customization.
  • Managing content – Creating posts, pages, and menus.
  • Adding plugins for SEO and site enhancements.

Module 6: Content Marketing and Blogging

  • Developing content strategies and editorial calendars.
  • Blogging, guest posting, and article marketing.
  • Effective use of content marketing tools.

Module 7: Email Marketing

  • Introduction to email platforms (MailChimp, Sendinblue).
  • Building email lists and designing newsletters.
  • Analyzing reports and improving open rates.

Module 8: YouTube and Video Marketing

  • Creating and optimizing YouTube channels.
  • Video SEO, ranking, and monetization strategies.
  • Tools for video editing and analytics.

Module 9: Affiliate and Ecommerce Marketing

  • Overview of affiliate networks and strategies.
  • Ecommerce platforms – WordPress & Shopify setup.
  • Dropshipping and drop servicing techniques.
  • Campaign strategies for eCommerce success.

Module 10: Freelancing & Online Business Setup

  • How to build a freelancing career and find clients.
  • Creating lead generation funnels.
  • Setting up Google My Business for local visibility.

Module 11: App Marketing and Advanced Tools

  • Introduction to mobile app marketing strategies.
  • Practical use of tools like Google Analytics, SEMrush, Moz.
  • Advanced reporting and optimization techniques.

Course Structure and Delivery

  • 3-Month Duration with 100+ hours of practical training.
  • Weekly doubt-clearing sessions and personalized guidance.
  • Flexible access: Online sessions from anywhere at any time.
  • 100% placement assistance upon course completion.

Course Fee and Payment Options

  • Full Course Fee: INR 25,000
    • Installment Plan:
      • INR 15,000 at enrollment.
      • INR 10,000 after one month.
  • Module-based Fee: INR 15,000 (e.g., for SEO or PPC).

Certification and Internship Program

  • Certificate from Digital Marketing Crab.
  • Google Certifications included (Google Ads, Analytics, etc.).
  • 3 Months Internship (option to work from home or office).

Tools and Resources Provided

  • Premium tools access (SEMRush, Ahrefs, Moz, Google Analytics).
  • Free domain and hosting during the course.
  • Social media management tools for hands-on practice.

Who Can Join?

  • Open to all after the 12th grade.
  • Suitable for students, working professionals, freelancers, and business owners.

Enroll now to unlock practical insights, expert guidance, and guaranteed career growth in digital marketing!