Detailed Digital Marketing Course Breakdown
Course Overview:
- 100% practical training on live projects.
- Designed for beginners and advanced learners.
- Available both online and offline.
- 3-month course with daily 1-hour classes (Monday to Friday).
- Flexible schedule with 1-to-1 sessions or group of 5 students.
- Retake the course free within one year.
- 100% Job guarantee with 3 months of internship (full-time, part-time, or work from home).
- Access to premium tools, free domain-hosting, and Google certifications.
Join Now – Call – 7014466498
Course Modules and Topics Covered
Module 1: Introduction to Digital Marketing
- Overview of Digital Marketing and its importance.
- Difference between traditional vs. digital marketing.
- Fundamentals and current trends.
Module 2: Search Engine Optimization (SEO)
- History & evolution of SEO.
- On-Page, Off-Page, and Technical SEO.
- Keyword Research and Tools (Ahrefs, SEMrush, Moz).
- Google Analytics, Search Console setup & insights.
- Local SEO, E-commerce SEO, YouTube SEO.
Module 3: Pay-Per-Click Advertising (PPC) – Google Ads
- Introduction to Google Ads and Search Engine Marketing (SEM).
- Ad creation – Search ads, display ads, video ads, lead generation ads.
- Bidding strategies – CPC, CPA, CPM.
- Campaign tracking, reports, and remarketing.
Module 4: Social Media Marketing
- Facebook, Instagram, LinkedIn, Twitter Advertising.
- Content creation using Canva.
- 20+ Social Media Management tools.
- Influencer marketing strategies.
- Personal branding and online PR management.
Module 5: Website Designing (WordPress & HTML Basics)
- HTML/CSS and JavaScript basics.
- WordPress installation and customization.
- Managing content – Creating posts, pages, and menus.
- Adding plugins for SEO and site enhancements.
Module 6: Content Marketing and Blogging
- Developing content strategies and editorial calendars.
- Blogging, guest posting, and article marketing.
- Effective use of content marketing tools.
Module 7: Email Marketing
- Introduction to email platforms (MailChimp, Sendinblue).
- Building email lists and designing newsletters.
- Analyzing reports and improving open rates.
Module 8: YouTube and Video Marketing
- Creating and optimizing YouTube channels.
- Video SEO, ranking, and monetization strategies.
- Tools for video editing and analytics.
Module 9: Affiliate and Ecommerce Marketing
- Overview of affiliate networks and strategies.
- Ecommerce platforms – WordPress & Shopify setup.
- Dropshipping and drop servicing techniques.
- Campaign strategies for eCommerce success.
Module 10: Freelancing & Online Business Setup
- How to build a freelancing career and find clients.
- Creating lead generation funnels.
- Setting up Google My Business for local visibility.
Module 11: App Marketing and Advanced Tools
- Introduction to mobile app marketing strategies.
- Practical use of tools like Google Analytics, SEMrush, Moz.
- Advanced reporting and optimization techniques.
Join Now – Call @ 7014466498
Course Structure and Delivery
- 3-Month Duration with 100+ hours of practical training.
- Weekly doubt-clearing sessions and personalized guidance.
- Flexible access: Online sessions from anywhere at any time.
- 100% placement assistance upon course completion.
Course Fee and Payment Options
- Full Course Fee: INR 25,000
- Installment Plan:
- INR 15,000 at enrollment.
- INR 10,000 after one month.
- Installment Plan:
- Module-based Fee: INR 15,000 (e.g., for SEO or PPC).
Certification and Internship Program
- Certificate from Digital Marketing Crab.
- Google Certifications included (Google Ads, Analytics, etc.).
- 3 Months Internship (option to work from home or office).
Tools and Resources Provided
- Premium tools access (SEMRush, Ahrefs, Moz, Google Analytics).
- Free domain and hosting during the course.
- Social media management tools for hands-on practice.
Who Can Join?
- Open to all after the 12th grade.
- Suitable for students, working professionals, freelancers, and business owners.
Enroll now to unlock practical insights, expert guidance, and guaranteed career growth in digital marketing!